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Sunday, January 07, 2018

Think with Google says Smart Speakers Changing Technology

In the latest Think with Google,  Google provides stats about "Smart Speaker"  (advisory) systems, and provides interesting data about their use by consumers.   Google Home Mini and Amazon Echo Dot are mentioned and  but not separately distinguished.  And as a result they say "People's relationship to technology is shifting - fast".   Remarkable read that praises the change.

You’ll want to listen to this

If you’ve spent any time online or watching TV in the last couple of months, you’ve undoubtedly seen ads for voice-activated speakers. Spots for the Google Home Mini and Amazon Echo Dot were in particularly heavy rotation as holiday marketing heated up. And if the holiday season is any indication, more people than ever will be looking to voice-activated speakers for assistance in 2018. Google wanted to get a better understanding of what's happening in this space, so we talked to people who own voice-activated speakers. People’s relationship with technology is shifting—fast. Below is a taste of what we’re finding. We’re going to dive deeper into the numbers this week, but for now you can see much more of the data here.   .... " 

From Google's Think with Google.   Read the results of their stats at link above.

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