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Monday, February 05, 2018

Marketing and AI

Non Technical look at what is happening in marketing.   Lots of places for augmentation in marketing activities.  All this is not new, were doing it in the very early days of the biggest marketers.

 AI Opportunities to Solve Digital Marketing Challenges by Michael Gerard in Chief Marketer

The term Artificial Intelligence (AI) may bring to mind scenes from a sci-fi movie, but in reality it’s already transforming many industries, including marketing. AI is gaining widespread traction as a way to solve seemingly impossible problems and accomplish tasks that previously could only be achieved with great effort, time and resources. In a marketing context, AI has the potential to make marketers better at what we’ve been hired to do. Here are five common challenges marketers face today and how AI can help. .... " 

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