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Thursday, March 08, 2018

Why Haier is Organizing itself around the Internet of Things

After Acquisition of GE Appliances.

Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing

Why Haier Is Reorganizing Itself around the Internet of Things
The world’s largest and fastest-growing home appliance company has always moved ahead of technological change. Now, as it enters a world of sensors and artificial intelligence, it is shifting the way it does business yet again. .... 

Many businesses have blamed external factors, such as technological disruption or global competition, for their struggles. But from Haier’s perspective, external factors are not always problematic. If a company’s business model cannot keep up with the Internet economy, external factors will speed its failure. If it can shift to an IoT economy, the same external factors will speed its success. ... " 

by Zhang Ruimin CEO of Haier Group  in Strategy+Business

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